Why we built iPride for two
iPride exists because money belongs to both of you, and most money help pretends it doesn't. The plan gets written for the partner who asked, then emailed to the partner who didn't. Half the household was never in the room when it was made. We built iPride to do it the other way around: both of you, in the room, from the start.
The pattern behind it
It's a familiar scene. One partner has read the books, started the spreadsheet, and is quietly carrying the whole money picture alone. The other has been talked down to enough times that they've checked out. Neither of them is wrong. Both of them are tired. And the help they go looking for is built for one person, then handed to the other like homework.
That's the gap we built iPride to close. Not another app. Not another spreadsheet. A way of working that keeps both of you in the room.
The Two-Names Plan™
The Two-Names Plan™ is just how we work with couples, and it has one rule: it's never built for one partner only. Both of you get a login. Both of you sign everything. Both of you are in every conversation. You end up with one shared page, in both names, written so the partner who's avoided this stuff for years can read it and feel calm, not lectured.
It's an approach, not a product. You can see how it works on our Services page.
The team
iPride is a small practice led by Daniel, working with coaches and a household-care lead who run the joint sessions and the day-to-day. We're not a one-person brand with a logo on top. When the second partner walks in, they're met by someone whose actual job is to make sure both of you feel included.
We work with households across Australia.
The real conversation about your money isn't with a coach. It's with each other.
What we believe
Who we work with
We work with Australian households of two, whatever two looks like for you. Blended families. Same-sex and same-gender couples. Single-income households, where one earns and the other carries things at home. Multicultural couples balancing family on both sides. Two-career households trying to find half an hour together in a week. If you're two people sharing a financial life, this was built for you.
- Blended families
- Same-sex and same-gender couples
- Single-income households
- Multicultural couples
- Two-career households
A quick note on what we are
We're an education-only practice. We don't sell financial products and we don't earn commissions. If you need licensed product advice, we'll refer you to a named licensed partner and tell you about any arrangement. The full disclaimer is in the footer of every page, and we'd rather you read it than skim it.
Get in touch
Want to know more about how we work? The two of you are welcome to get in touch. No pressure, no obligation.
Reach us
The easiest way to reach us is the form. If you'd rather contact us directly:
